Home>> Video Converter >> MP4 to iTunes Solution

iTunes MP4 - How to Solve Can't Add MP4 to iTunes for macOS Sierra/Mac OS X/Windows?

MP4 to iTunes Converter - Convert MP4 to iTunes Format on Mac or PC


Though iTunes announced to support MP4 files, we still often encounter iTunes won't import MP4 issue, let alone to play MP4 in iTunes. Incredibly, sometimes even if we have successfully added MP4 to iTunes, iTunes still fail to sync and transfer the MP4 video files to iPod, iPhone, iPad, Apple TV. The following article just aims to give the reason and solution.

Why Can't Add MP4 to iTunes?

MP4 is a media container format which can be encoded with many different video and audio codecs like DivX, Xvid, H.264, H.263, MPEG-4, AC3, WMA, AAC, etc. While iTunes only support few video and audio codec like MPEG-4 video codec and AAC audio codec; H.264 video codec and AAC audio codec. If the MP4 video is encode with iTunes unsupported video or audio codec, iTunes will not add and play it.

Sometimes, even if the MP4 is in the right video and audio codec that iTunes supports and we can successfully add and play MP4 in iTunes, but if the MP4 video does meet the technical specifications for iOS devices like video size, bitrates, sample rate and etc, we will fail to sync and transfer the MP4 video from iTunes to iPod, iPad, iPhone, Apple TV and etc.

How to Solve Can't Transfer MP4 to iTunes/iPod/iPhone/iPad/Apple TV?

To solve can't add MP4 to iTunes for playing MP4 in iTunes or transferring MP4 to iPod, iPhone, iPad, Apple TV, a recommended solution is to convert iTunes unsupported MP4 to a more compatible MP4 video format.

iDealshare VideoGo is just the ideal MP4 to iTunes Converter which has both Windows and Mac version. This powerful MP4 to iTunes Converter can fast and batch convert iTunes incompatible MP4 to a more supported MP4 which can work well with iTunes, Apple TV, iPad, iPhone, iPod.

Besides converting MP4 to iTunes format, it also helps to convert other iTunes unsupported video and audio format to iTunes compatible format like converting AVI, WMV, MOV, MKV, VOB, FLV, MPG, AVCHD, ASF, 3GP, RMVB, WTV, DV, FLAC, OGG, WMA, 3GA, APE, PCM, CAF, DTS, AMR and etc.

How to Convert MP4 to iTunes on Windows or Mac?

Below will describe a detailed guide on how to convert iTunes unrecognized MP4 to iTunes friendly MP4 for easy play MP4 in iTunes or transfer MP4 to iPod, iPad, iPhone, Apple TV.

Make Preparation: Free download and run MP4 to iTunes Converter

Free download the professional MP4 to iTunes Converter - iDealshare VideoGo (for Windows, for Mac), install and run it, the following main interface will pop up.

MP4 to iTunes Converter Windows Version - iDealshare VideoGo

Step 1 Add MP4 to this MP4 iTunes Converter

Simply drag and drop the iTunes unsupported MP4 files to the main window of this MP4 to iTunes conversion app. Or click "Add File" button to locate and add MP4 videos.

How to Convert MP4 to iTunes Supported Format on Mac or Windows

Step 2 Choose iTunes supported format

Click the "Profile" drop-down button to select iTunes supported MP4 format like 'MP4 MPEG-4 Video(*.mp4)' or 'H.264/MPEG-4 AVC Video(*.mp4)' from the "General Video" category.

Step 3 Edit MP4 files (Optional)

  • Join several MP4 files into one: Select the MP4 videos you want to join into one, and then click 'Merge Selected into One' from context menu option, and the selected MP4 files will be merged into one file with the name like "Merge 1" after conversion.
  • Only convert a MP4 segment: Click "Trim" button to set the start time and end time to decide which MP4 clip you want to convert for iTunes.
  • Remove MP4 black bars and set MP4 Zoom Mode: Click "Crop" button to remove the black edges around your movie video or set the output MP4 zoom mode like 16:9, 4:3, Original, Full Screen.
  • Effect MP4 video: Click "Effect" button to add artistic effect to MP4; add subtitle to MP4 video; add text or picture watermark to MP4; adjust MP4 image and etc.

Step 4 Convert MP4 to iTunes

Click "Convert" button to start and finish the MP4 to iTunes format conversion.

Step 5 Import MP4 to iTunes

After finish converting MP4 to iTunes, click "Open Folder" button to get the converted MP4 for transferring to iTunes, iPad, iPod, iPhone, Apple TV.


As soon as you get the above ideal MP4 to iTunes Converter and follow the step by step guide, you'll never have to worry about the following can't add mp4 to iTunes, iPhone, iPad, iPod, Apple TV issues:

  • Ever since updating to iTunes 11, I can't import MP4 to iTunes from File > Add to Library... or by drag and drop.
  • I've been ripping my DVD library to an MP4 format with Handbrake and saving them in my iTunes Library. The movies play great on my iMac. My library also shows up on my Apple TV, but when I select a movie to be played, my Apple TV just goes back to my library menu or completely shuts down.
  • I downloaded a movie and converted it to iPhone 5 MP4 format with Any Video Converter. After that I tried adding it to iTunes library (movies), however iTunes won't import MP4 video.
  • How to get iTunes unsupported MP4 to iTunes so I can put on iPod touch?
  • I just purchased a new laptop with windows 8 and I am trying to export my movies onto iTunes only to find iTune won't import MP4 as it does on Mac.
  • I was able to add MP4 to iTunes and play MP4 in iTunes fine; but when I go to sync them to my iPad, it is like the MP4 don't exist and nothing happens when I click the apply button to sync, even though the MP4 files are all checked.